Application Specific Integrated Circuit (ASIC) Technology by Norman Einspruch (Eds.)

By Norman Einspruch (Eds.)

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45 1984 1987 1988 ASIC product/technology roadmap. (Courtesy of Motorola ASIC Division). As a result of the management meeting, the ASIC vendor should also obtain a technical profile of the customer's systems architecture. It should be emphasized that the ASIC solution is synergistic to a systems solution and hence participating in the definition of the systems architecture by the ASIC vendor will help in providing a more optimal solution to the customer's needs, rather than depending completely on an ASIC product requirement specification from the customer.

The transport segment is essentially a cost and reliability driven segment. The emphasis in this segment is to use mature ASIC products and technologies, in other words, not to be a driver but instead a follower. Examples of this are in the automotive segment where standard cells are being widely used for electronic controls, such as electronic fuel injection, electronic suspension, climate control, and bus multiplexing. In terms of functionality, these standard cells are complex and include a microprocessor core, memory, and analog macros.

Strategic Management, An Integrated Perspective," pp 19-21, Prentice Hall, Englewood Cliffs, New Jersey. Integrated Circuit Engineering (1990). An application specific IC directory and report. ASIC Outlook. Porter, Μ. E. (1980). "Competitive Strategy, Techniques for Analyzing Industries and Com­ petitors," The Free Press, New York. 3. Marketing ASICs 57 ACKNOWLEDGMENTS The author would like to thank Ron Soicher for contributing his marketing knowledge, L. J. Reed to whom I owe the strategic ideas, and Mostafa Torkian for his incisive guidance and encouragement.

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